Not selling enough? Maybe you’re going in the wrong direction…

by Lou

Wouldn’t it be great if you can get your customers to move in the direction you want them to go? NLP talks about 2 types of motivational directions. You have “moving away” motivation and “moving toward” motivational direction.

With a moving away motivation a person avoids pain, problems, and negativity. In the opposite direction we have moving toward motivation. Here a person is drawn to achieving goals, gaining pleasure, going after the good things in life.

Successful marketers agree that using a moving-away motivational strategy outpulls a moving-toward strategy by almost 10 to 1.

How can you use this? Brainstorm all the problems and pain your prospects are in because they don’t have your product or use your service.

When you have a list, focus on the strongest for your market.

Then use this language pattern:

* Stop putting up with (PROBLEM).

  • “Stop putting up with a garden full of weeds.”
  • “Stop putting up with ineffective advertising.”

    Then tell how your product or service can help them with their problems.

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