Why should I buy from you?

by Lou

One question all marketers should ask themselves:

“Why should people choose my product or service over my competition’s?”

If you’ve read a lot about marketing, you’ll realize this is our U.S.P. or Unique Selling Proposition.

One language pattern to emphasize your competitive edge goes like this:

* Unlike other (COMPANIES IN YOUR INDUSTRY), (YOUR COMPANY OR PRODUCT) is the only one that (YOUR USP).

- “Unlike other landscaping companies, Green Thumbs is the only one that will give you your money back if you even get one weed within a month of our lawn treatment.”

- “Unlike other marketing methods, using NLP Language Patterns in your advertising is the only method that DIRECTLY influences a prospect’s subconscious decision-making mind.”

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