If You Didn’t Think You Could Crush Your Competition with NLP Language Patterns, You Wouldn’t be Reading This

by Lou

Presuppositions are some of the most powerfully persuasive language patterns you can use in your advertising.

Competitors are some of the most annoying pests to take the discretionary income from your prospect’s pockets and put it in their own. The nerve.

What better way to negate your competition than using presuppositions to do the work for you.

Here are some presuppositions and examples that work well in achieving this.

1. COMPARATIVES
* “There aren’t many hamburgers tastier than Krusty Burgers.” (This presupposes that Krusty Burgers are very tasty and that other hamburgers (Krusty’s competitors) aren’t.)

* “There aren’t many copywriting techniques more persuasive than NLP Language Patterns for Advertising.”

2. END/STOP

* “The way to end lunch time indigestion is to eat Krusty Burgers.” [OR] “The way to end your bad eating habits is to eat Krusty Burgers.”

* “The way to stop falling for false internet marketing claims is to use NLP Language Patterns for Advertising.” [OR] “The way to stop a plummeting bank account is to use NLP Language Patterns for Advertising.”

3. BECOME

* “Why did you become concerned about getting great tasting burgers?” (presupposes they are concerned) [OR] “When did you become aware that Krusty Burgers are so delicious and nutritious?” [OR] “When did you become alarmed that McDonald’s hamburgers are so dangerous?”

* “How did you become aware that NLP Language Patterns for Advertising outperforms other copywriting techniques?” [OR] “When did you start becoming discouraged by the results you were getting before using NLP?”

These are just a few ways of using presuppositions to lessen the competition in they eyes of your prospects.


When did you realize you needed help writing powerfully compelling advertising? Don’t do it alone. Send an email to this address:loularsen@gmail.com

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