Using Facts, Just the Facts, to Pace Up to Believability

by Lou


When you pace people’s current experience with a fact, some facts, or a mind-read about their current situation or problem, there’s an excellent chance they’ll agree with what you are going to say next. It’s a type of pacing & leading pattern.

I know that [PRESENT STATE OF AFFAIRS/THEIR PROBLEM/WHAT'S ON THEIR MIND]. I also know [SUGGESTION/WHAT YOU WANT THEM TO THINK/A BENEFIT OF WHAT YOU ARE OFFERING].

Here are some examples. As you read the following examples, you’ll wonder how you can use this pattern in your advertising…

“I know that most people have difficulty selling from their websites. I also know that 
NLP Language Patterns have helped thousands of people just like you to sell more from their websites.”

“I know you’re concerned about the quality of your vitamin supplements. I also know that when you start taking high-quality Rumford Yeast Powder daily, your health and appearance will improve dramatically.”

“We know you are worried about the present state of the economy. We also know that a well-written resumé/CV is your ticket to a great job in ANY economy.

This language patterns also works well with compliments or flattery:

“Although you and I have never met, I know something about you. I know you’re an intelligent person. I also know that you’re intelligent enough to realize what a great deal this is.”

All of the above examples imply Complex Equivalence (“This means that.”).


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