Art of Persuasion Techniques #1

by Lou

I couldn’t believe the power of this NLP language pattern when I first learned it. Neither will you.

Recently, I received an email from Janet, a copywriter friend also based in New York City. She told me she discovered a language pattern that would be perfect for persuasive speech topics, as well as many types of copywriting.

“So, what is it?” I asked. “What is it that I don’t know already?”

She said, “You know that Robert Cialdini stated, ‘everyone is persuaded by social proof.’”

“Right.”

“And you also know most people want to belong to a special group. And to be flattered.”

“Yeah.”

“Well, this language pattern incorporates a presupposition with social proof, belonging, and flattery. All you have to do is use a Universal Quantifier with the type of person they want to be, add a little Mind Reading…and voilĂ : a powerfully stacked, easy-to-use language pattern.”

Here’s an example:

“Every intelligent and successful real estate agent knows they need persuasive copywriting on their websites.”

Do you see the structure?

[UNIVERSAL QUANTIFIER] + [COMPLIMENT] + [TYPE OF PERSON THEY WANT TO BE] knows [WHAT YOU WANT THEM TO DO or THINK]

One interesting quality of this language pattern is that it can also be used negatively, in a type of pain-inducing, moving-away motivation.

“All bankrupt real estate agents knew they could write their own ad copy.”

An important point in this negative version is that you need to use the past tense of “know.” This implies that the person reading your ad is engaging in that behavior or thought now and if they continue to do so, they will have awful consequences.

Thanks Janet!!

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