Add this to your ads…

by Lou

I’ve discovered a useful phonological ambiguity/embedded command that you can use in your NLP salesletters right away.

See if you can recognize it in this sentence:

“By the way, this car gets excellent gas mileage.”

Do you see it? It can have two meanings. As it’s written here, “By the way” meaning “in addition to,” or as it could sound like this:

“Buy the way this car gets excellent gas mileage.

Here’s the frame:


“By the way, NLP Language Patterns for Advertising can help you communicate persuasively in all areas of life.”

The reason you would use a secondary benefit as opposed to a primary benefit is because the way it is written almost suggests an afterthought.

Hope you find this useful,


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