Do What Successful Businesses Do: Tell Your Customers to Model Success

by Lou

If I can show you a way to make your customers and prospects buy faster, would you be interested?

People love to know how a successful person or company got that way, and if you can show them how to achieve the same or similar results, they’ll love you for it. . .and buy from you.

And why not? Because you’re helping them reach a goal or solve a problem using the same techniques or products that successful people use.

The pattern:

Do as/what [POSITIVE ADJECTIVE] (optional) [PERSONS/BUSINESSES or SOMEONE FAMOUS] do/did — [COMMAND - WHAT YOU WANT THEM TO DO]
.

Here are a few examples:

“Do what Abraham Lincoln did: use powerful language patterns everyday.”
• “Do as Barrack Obama does: use powerful language patterns when dealing with people.”
• “Do what caring parents do: serve your children Bop-Tartz for a nutritious breakfast.”

• “Do what the last Miss America winner did: use the Ab Compressor 5000 daily.”

You can expand on the above pattern by giving more details and more reasons why.

This language pattern is most useful when you’re trying to close the sale. A sort of round-up of the benefits in one shot, a final push.

A person could use this pattern in his or her advertising with powerful effect.

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