Using Comparative Deletions is a Better Way to Eliminate and Obliterate Your Competition

by Lou

Here’s an NLP language pattern that uses a comparative that presupposes your USP. It will help you and your company stand out from the hordes of others trying to put your prospects’ money in their pockets.

The pattern:

[NAME OF YOUR PRODUCT OR COMPANY]: [INTENSIFIER, e.g., Far/Way/So much] [COMPARATIVE] than (just) [TYPE OF INDUSTRY or NEGATIVE ASSOCIATED WITH YOUR INDUSTRY]
.

Here are a few examples:

Do you see how this works? By making a comparison with the typical and ordinary, you not only subtly put down the competition, you have your product or brand stand out more.

[Photo by Rudresh Calls]

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