Social Proof and the Social Economic Pattern

by Lou

In the early twentieth century, nephew of Sigmund Freud and “the father of public relations” Edward Bernays stated, “If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.

A century later this still holds true. People need leaders to look up to, leaders to follow, leaders to help them succeed. It’s all about authority. And here’s an advertising language pattern that powerfully simulates that effect:

Most [TYPE OF AUTHORITY or GROUP PROSPECT WANTS TO BELONG TO] agree: [CLAIM].

Some examples….

• Most pro golfers agree: The Callaway X460 driver gives the longest and straightest tee shots.

• Most audiophiles and sound engineers agree: The ROSE xyz speakers give a fantastic experience.

• Most millionaires agree: NLP Language Patterns for Advertising was their best buying decision ever.

What experts or desirable group are you going to invoke in your ads?

You may have already started to be aware of how useful this language pattern will be in your advertising and marketing mix.

[Photo by Fred Hultstrand History in Pictures Collection, NDIRS-NDSU, Fargo]

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