Planting Thoughts in Prospects’ Heads Using Modern Marketing

by Lou

Have you ever experienced that moment where you had a problem, and you read some sales copy and thought, “I’ve got to have this!” and then you bought the product advertised?

What caused you to buy it? Wasn’t it that voice in your head telling you to buy it… that it was just what you needed?


What if there were an easy way to control the little voice in other people’s heads, getting them to buy what you are selling, how useful would that be?


But you know, it is quite easy to control that voice. All you have to do is tell them about it. Remind them of that little voice in their heads.


Here’s the advertising language pattern:

Did/Do you find that little voice in your head wondering, “(PROBLEM)”?


AND SOME EXAMPLES:

● “Do you find that little voice in your head wondering, “How am I going get clients if I’m just starting out in this business?”


● “Do you find that little voice in your head wondering, “What if my neighbors see this carpet?”


● “Did you find that little voice in your head wondering, “How am I going pass this interview?

The past tense (Did) is useful for a prospect’s problem that hasn’t been solved yet. They may have tried a solution, it didn’t work, and now they come across your solution to their problem.


Because this is a short NLP language pattern it’s pefect for marketing on social networking sites like Twitter.


A caveat for this language pattern: When using Yes/No questions (also known as Closed Questions) in your sales copy, you have to know your prospects pretty well. This is because if they say no to the question, you might lose them. One way to avoid this problem if you don’t really know your prospects is to keep piling on benefit on top of benefit of what you are offering.


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