How to Write a Speech That’s Incredibly Compelling Using Nested Loops

by Lou

Whether it’s a best man speech, a graduation speech, or a business presentation, you’re probably going to have to give at least one speech in your life. Here’s a way to make it very persuasive:

1. Who is your audience? What is the main idea you want them to walk away with? What state(s) do you want them to feel about your topic?

2. Use a metaphor. What intriguing metaphors and stories could you use in your speech/talk that would get your main idea across through connotation?

3. Use Nested Loops to tell your speech/story. NLP Nested Loops create a slight trance in your listeners making them more susceptible to suggestion. How do you create a nested loop? You start to tell a story; then, without ending the story; you go into another story; don’t end that story; repeat three to five times.

If you are just getting started using NLP Nested Loops, and you are just winging it, you might get a bit lost. A simple method you can use is to enclose quotes inside quotes, inside quotes.

Heres a simple frame you can use:

“I remember when I first met…He told me…that he met (SOMEONE) who said to him…”

For example, say I wanted YOU to  sign up for my newsletter  (which you can do in the box on the right). I might tell a story like this one:

“I remember a few years back, I went to a Gary Halbert seminar. I couldn’t believe when I first saw him, very casual, laid back. He didn’t seem like this multi-millionaire direct response advertising genius that he was. He started the seminar with a story, ‘One of my mentors when I first started out in this business was Victor Schwab. I never actually met the man. I learned from his writings. Powerful stuff. One important lesson I took away from Schwab is, “You not only need to keep in constant contact with your customers, you also need to keep receiving a constant stream of important messages from people who can teach you and improve your life.” “I took my NLP Practitioner training in New York City. Some time later I received my NLP Master’s Certification in….”

That was a simple sample of an Open Loop. In other words, I didn’t wrap up any of the loops (finish the story). Keeping the loops open is very “trancey” and spacey. People need to hear the ends of stories. In the above example, I just went into another story about my NLP training. In order to bring people back to earth, you have to…

4. Close the loops. Just work backwards and put an end to each story. Starting from the end of the last example:

…you also need to keep receiving a constant stream of important messages from people who can teach you and improve your life.” ‘I took Schwab’s advice, and it has made me very successful.’ Halbert was right. I received lots of nuggets of useful information at that seminar. But Schwab’s words to Halbert left a lasting impression on me.”

5. If you feel it’s necessary, state a proverb or cliché that would best represent your main idea. So, at the end of that last story, I might say something like this:

“…I received lots of nuggets of useful information at that seminar. But Schwab’s words to Halbert left a lasting impression on me. That saying ‘knowledge is power’ is incredibly true.”

One interesting way of using Nested Loops is in a YouTube video. Say you wanted to promote a product of yours. The speaker could include the benefits of that type of product in general, or your specific product inside nested loops.

If you do this, make sure you have a call to action at the end of the video, and also make sure you put your website address (or other contact info) in the video (ideally at the very end). You won’t believe how many copywriting clients of mine neglect to do this.

(Photo by Tinou Bao)

2 comments on “How to Write a Speech That’s Incredibly Compelling Using Nested Loops

  1. Debbie Jenkins on said:

    Your story made me laugh. “So, I guess you want me to sign up for your newsletter, eh?”

  2. First time I’ve encountered nested loops! Kind of makes me realise how bad my story telling has been in the past without using the story within a story method. Much appreciated.

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