Assumptive openings to get the sales ball snowballing

by Lou

How would you like people to accept a statement from you more readily? Obviously, you do because you’re studying language patterns and you are the type of person who wants to increase the quality of your life. This pattern is called the “Assumptive Opening” because you start off using an adverb that implies agreement… then you say what you want to be accepted.

Here is the frame you can use:

(ADVERB THAT IMPLIES CERTAINTY) + (THE STATEMENT YOU WANT ACCEPTED) + (A RELATED FACT, A QUESTION, OR A COMPLIMENT)

EXAMPLES…

★ “Obviously, subliminal advertising works. The top ad agencies use it all the time.”

★ “Certainly, subliminal MP3s work. Look at how much weight I lost.”

★ “Clearly, subliminal suggestions work. Why do you drink Coca Cola every day?”

Here are some assumptive adverbs you can use at the beginning of your statements:

Obviously
Certainly
Surely
Naturally
Clearly
Unquestionably
Of course
Without a doubt

The Assumptive Opening is great because it implies that if you don’t agree with the obvious, you must be some sort of fool. And who wants to admit that?

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