Moving People in the Direction of Your Outcome

by Lou

Here’s a language pattern that covertly introduces your desired outcome favorably to the reader or listener. It usually gets them to agree with what you want, whether it’s a belief you want them to take on, an action you want them to take, or an idea you want to plant in their minds.

THIS IS THE FRAME YOU’LL USE:

Have you found (THE OUTCOME YOU WANT or IDEA YOU WANT TO PLANT) + (BENEFIT)?

AND SOME EXAMPLES:

  • “Have you found that studying NLP language patterns makes you more aware of other people’s communication?”
  • “Have you found using your computer daily seems to enhance your creativity?”
  • “Have you found yourself often considering the benefits of joining our club?

The great thing about this pattern is that even if they did say “no” or “not really,” their mind is still going to be thinking about it. Or, you can say, “Oh, not yet” if they answer no.

You can also use this language pattern to get someone to go in the opposite direction. In other words, to NOT do something you DON’T want them to do. For example, “Have you found that people who drink Duff Beer aren’t that intelligent?

Have you found yourself thinking about how you are going to use this pattern today?

 

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