Getting People to Use Their Imagination to Get What YOU Want

by Lou

If you’re trying to influence people, it’s usually a good idea to know their preferred representational system (VAKOG). For example, auto mechanics and musicians tend to be more auditory. Chiropractors are often more kinesthetically oriented.

And to step up the persuasion on these preferred representational systems, you would change their submodalities of their inner movies or soundtracks. This would be more appealing to them, and it would ramp up the persuasive value. Does this sound useful to you? If so, visit this site to find out more.

But what do we do when we are trying to influence people when we don’t know their preferred representational system?

Luckily we have a word that can be used in many situations where you are trying to persuade someone. And you’ve probably seen it in a number of successful advertisements. That word is “imagine.”

When you use imagine as an imperative (a command) like this, you pretty much engage a person’s entire internal experience. This makes it quite appealing.

• Imagine what it would be like…

• Imagine for a moment that it’s a month from today…

• Now imagine you…

• Imagine what you could do if you…

• Allow yourself to imagine a scene of…

• Just imagine how you’ll feel…

• What happens when you imagine…?

At the end of the frame you future pace the benefit of doing what you want them to do. You could also future pace the consequences of not doing what you want them to do. But generally, it’s more effective if you future pace the positive.

You can also use these Imagine frames to start a bulleted list of benefits.

Here are some examples of the above frames:

• “Imagine what it would be like after you mastered these language patterns.”

• “Imagine for a moment that it’s a month from today and you can persuade just about anybody with these patterns.”

• “Now imagine you just gave a business presentation and your audience was completely enthralled.”

• “Imagine what you could do if you could persuade thousands of people at the same time.”

• “Allow yourself to imagine a scene of total success.”

• “Just imagine how you’ll feel after you experience the power of these language patterns.”

• “What happens when you imagine people actually doing the things you told them to do?”


This pattern is great if you use conversational (also known as covert) hypnosis. This is where you implant suggestions, elicit emotions, and create post hypnotic suggestions. If you would like to learn more about covert hypnosis and to see how useful it is in your daily life, visit this site.


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