NLP Presupposition #31: Adverbs of Certainty

by Lou

As you probably know, presuppositions are a fantastically potent tool in your verbal persuasion tool box.

Presuppositions are indirect language patterns that must already be accepted as fact for the statement being made to be true or make sense.

Presuppositions are unconsciously accepted as being true and the listener/reader will act as if they were true. We can greatly increase the results we get by consciously presupposing what we want.

Back in the 1970s, Bandler and Grinder discovered 29 presupposition types by modeling various therapists (mainly Milton Erickson). A few years later, Connie Rae Andreas came up with the 30th presupposition called “Reversing Presuppostions”.

Over the years since then, other therapists, writers and spin doctors discovered a few more. I have about nine of them which I’ll introduce to you over time.

Let’s get to it:

PRESUPPOSITION #31: Adverbs of Certainty

This presupposition is quite simple to use. All you do is introduce the statement you want to be presupposed as true with a strong adverb of certainty (obviously, clearly, undoubtedly, naturally, unmistakably, etc.).

I’ll use the examples Connie Rae Andreas from NLP Comprehensive uses in her course “Advanced Language Patterns”. They are:

a) You can learn.

b) NLP gets results.

c) You will be confident.

Here’s what I came up with using Adverbs of Certainty. Check out your internal experience as you read them:

a) Clearly, you’ve learned something so far. (
You’ve learned something.)

b) Obviously, NLP doesn’t get results 100% of the time. (NLP gets results most times.)

c) Naturally, you’ll be confident at more times than others. (You will have a degree of confidence at some time.)

Here are some more Adverbs of Certainty you can use in your advertising:

Surely, Definitely, Undoubtedly, Probably, Clearly, Obviously, Naturally, Unquestionably, Absolutely, Of course, Positivily

Manifestly, you want to increase the persuasive might of your language and make more sales. Isn’t it great you can use language patterns to do so?



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