Here’s What Smart Advertisers Do When They Want to Galvanize Their Prospects’ Minds into ACTION…

Picture for a moment what it would be like if visitors didn’t leave your website soon after they arrived… or people didn’t throw away your brochures, sales letters, flyers or other marketing materials straight into the rubbish. Imagine how you’d feel if you were actually able to transmute their laziness and indifference and transform them [...]

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Let’s take customers through time to reach YOUR compelling outcome

You’re going to love this next language pattern. You’ll find a plenty of uses in your business, personal life and advertisements. What would happen if we could take the people we communicate with through a journey through time? We will put them in a light conversational trance and put them through emotional states that you’d [...]

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Here’s Scientific Proof You Need Proof in Your Advertising.

I came across an article in the Tech Insider the other day that I thought you might find interesting. Its title is “How to convince people of something”. As you know, offering proof in your sales messages is vitally important, especially if you are making bold claims. This article states that even adding scientific babble [...]

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Getting People to Use Their Imagination to Get What YOU Want

If you’re trying to influence people, it’s usually a good idea to know their preferred representational system (VAKOG). For example, auto mechanics and musicians tend to be more auditory. Chiropractors are often more kinesthetically oriented. And to step up the persuasion on these preferred representational systems, you would change their submodalities of their inner movies [...]

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Moving People in the Direction of Your Outcome

Here’s a language pattern that covertly introduces your desired outcome favorably to the reader or listener. It usually gets them to agree with what you want, whether it’s a belief you want them to take on, an action you want them to take, or an idea you want to plant in their minds. THIS IS [...]

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Overcoming Customer Inertia

Overcoming Customer Inertia (one way) from LouLarsen

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Using “What if…” Questions in Your Advertising

Questioning techniques in sales and advertising

How would you like a pattern that copywriters use very successfully (and very successful A-List Copywriters use it all the time? It’s an excellent pattern in that it gets the prospects’ imaginations working, it can counter their objections, and get them more motivated to buy. I have a client in New York City. He’s a [...]

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Don’t Even Think of Putting up Landing Page Advertising Until You Read This…

Picture just what your life would be like if you had thousands of subscribers on your mailing list. You know it’s possible, because you’ve heard about so many others doing it. And yet every time you try, you barely get a few hundred…if that many. Pretty soon you’re thinking that maybe it’s just not possible [...]

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Getting Others to Forget

Have you ever had a conversation with someone and they started to relive a bad experience that happened to them in the past (it could be a recent or distant memory)? It changes their whole physiology and tends to put you in a negative state as well. Or how about if you’re selling something and [...]

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The Zen of Landing Page Basics

Sometimes I come across landing pages that are so cluttered it’s almost impossible to find out what is really being offered. Then I come across other landing pages that aren’t really offering anything, just a non-descript, “Sign Up For Our Newsletter.” No benefits. No reasons why. Nothing compelling. What you need to do is strike [...]

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