Using “What if…” Questions in Your Advertising

Questioning techniques in sales and advertising

How would you like a pattern that copywriters use very successfully (and very successful A-List Copywriters use it all the time? It’s an excellent pattern in that it gets the prospects’ imaginations working, it can counter their objections, and get them more motivated to buy. I have a client in New York City. He’s a [...]

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Don’t Even Think of Putting up Landing Page Advertising Until You Read This…

Picture just what your life would be like if you had thousands of subscribers on your mailing list. You know it’s possible, because you’ve heard about so many others doing it. And yet every time you try, you barely get a few hundred…if that many. Pretty soon you’re thinking that maybe it’s just not possible [...]

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Getting Others to Forget

Have you ever had a conversation with someone and they started to relive a bad experience that happened to them in the past (it could be a recent or distant memory)? It changes their whole physiology and tends to put you in a negative state as well. Or how about if you’re selling something and [...]

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The Zen of Landing Page Basics

Sometimes I come across landing pages that are so cluttered it’s almost impossible to find out what is really being offered. Then I come across other landing pages that aren’t really offering anything, just a non-descript, “Sign Up For Our Newsletter.” No benefits. No reasons why. Nothing compelling. What you need to do is strike [...]

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Cause People to Hallucinate like Milton Erickson

In NLP we have something called “Future Pacing.” In a therapeutic context, it’s where therapists or coaches get their client to imagine what life would be like after an NLP technique (such as the Swish Pattern) has been used. In a sales context, it’s where the salesperson gets the prospective customer to imagine actually using [...]

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How to Write Landing Page Copy in 10 Minutes

Writing short, very persuasive copy QUICKLY for a landing page is a quite a problem for many marketers. Fortunately, however, these individuals and small business don’t have to suffer from brain-freeze and the blank white screen-of-death once they know how to knock out compelling copy, the kind of copy that turns visitors into subscribers and [...]

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Getting Prospects Emotionally Involved

In Copywriting and Sales 101, we learn that people buy on emotion (but convince themselves with reason and logic). The usually way to excite the emotions and get someone to buy is by making a big promise, piling on additional benefits and then backing it up with proof (like satisfied customer testimonials for example). And [...]

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Change the Direction of Someone’s Thoughts

I’d like to show you a language pattern that can help you in several ways. If you’re selling something and your customer has an objection, you can use this pattern to get him or her off the objection and onto the benefits. If you are debating someone and they are stuck on a point you’d [...]

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Mesmerize buyers…create buying trances in prospects…

Finally available: Listening to this recording you will discover how YOU can get people to buy from you using the latest neuro-marketing techniques (and a couple of oldies with new twists). Get the audio here.

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Generating Useful Parts in People

Here’s a technique you can use to alter someone’s personality. It’s called, “Embedding a Part.” It’s quite easy to use and very effective. If you have done any studying of NLP, you would have come across the concept of internal “parts.” These parts can affect your mood, beliefs and behavior. Parts can be good or [...]

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