Create Ease/Eliminate Difficulty
LOUPeople are lazy. But you already knew that. Anything that can make your ad easier to read and easier to act upon is what you want. As you also know,…
My Blog Tells Me You Want Higher Conversion Rates
Here’s a technique that can make what you say or write sparkle. If you want to create a warm, fuzzy feeling inside your prospects, read on. On reading this technique,…
Don’t Use No Double Negatives
According to NLP, a higher percentage of any given population runs on a Moving Away Motivation (I certainly do). Knowing this, it behooves you to include negative motivation in your…
Pacing Prospect’s Immediate Experience to Get Agreement
As you sit there with your eyes focused on the computer screen in front of you, reading this blog post with your hand on the mouse deciding whether or not…
If You Didn’t Think You Could Crush Your Competition with NLP Language Patterns, You Wouldn’t be Reading This
Presuppositions are some of the most powerfully persuasive language patterns you can use in your advertising. Competitors are some of the most annoying pests to take the discretionary income from your…
STOP! Do Not Turn Page Until You Are Told to Do So
Any reader who has been through the American education system will immediately recall reading those jarring words at the bottom of most exams. Coming up to those words definitely changed…
Using NLP Embedded Commands in Your Salesletters and Websites
Why would you want to use Embedded Commands and other forms of covert influence?When creating marketing materials you want to get your prospect’s mind moving in “certain direction” without making them feel…