A person could read this article and have an incredibly useful tool of influence. This pattern was used a lot by Milton Erickson in his therapy sessions. It’s a gentle way of making suggestions, and you’ll find plenty of uses for it in your everyday conversations and writings.

The Counter Example is a powerful form of reframing. This is where we try to find an example from someone’s past in order to show that their limiting belief isn’t as generalized as once thought.

Counter Example reframing relies on a person’s past experiences to bring them into a more empowering or useful state.

A recent reframe created by Darryl Howrie goes into the future to change states or beliefs. It’s called Half Life Framing.

Half Life Framing takes its name from radioactive material where it loses its strength over time. This language pattern is applied to a person’s dis-empowering beliefs, actions, or identity.

So, if a person says, “We’ve done it before and it didn’t work.” You could say, “How long will you hold on to the belief that trying something again results in failure?”

Possible frames:

Continue reading “Half Life Framing (to increase sales)” »

For anybody interested in NLP, the Meta Model is an incredible tool and is often the first thing taught on NLP certification courses. It’s ideal in clarifying thinking, deframing limiting beliefs, and showing how a person’s thought processes are affecting his or her behavior. Problem is, it can be quite complicated to master.

A few years ago, Genie LaBorde (based on the work of John Grinder) came up with a simplified version of the Meta Model she called “The Five Pointers”.

These represent the deletions, generalizations and distortions common in communication that create confusion, ambiguity, interpretations (rather than observations), and assumptions.

Continue reading “The Minimalist Guide to the NLP Meta Model” »

The Answers to Your Top 6 “Handling Sales Objections by Customers with NLP” Questions

“You know what an objection really is? It is your client begging you to tell you more.” ~ Tom Hopkins Many times my inbox gets flooded–especially after I send out a newsletter–with questions about why my subscribers’ websites or print ads aren’t selling. They often ask me to take a look. People want to know [...]

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NLP Presupposition #32: Negative Declarations

After you read this article in its entirety, you’ll have another incredibly useful pattern to influence and sell. We talked about the importance of using presuppostions for implanting ideas into people’s minds without them being aware of it. And we also talked about the original 29 presuppositions discovered by Bandler and Grinder when they were modelling [...]

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NLP Presupposition #31: Adverbs of Certainty

As you probably know, presuppositions are a fantastically potent tool in your verbal persuasion tool box. Presuppositions are indirect language patterns that must already be accepted as fact for the statement being made to be true or make sense.

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Covertly Creating Desire

I’d like to show you a powerful language pattern that combines a Modal Operator of Possibility with a presupposition that creates in the recipient, as Dale Cargnegie would say, an eager want. This pattern is especially useful if you are in sales and copywriting as you are usually offering your prospects and customers a big [...]

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If you aren’t using identity psychology in your marketing, you are going to be disappointed in your results…

On this blog and in my ebooks and newsletters I constantly tell you that appealing to a person’s identity—of who they are, who they want to be, or who they don’t want to be—is one of the strongest ways to persuade someone. If you are having difficulty persuading people to buy from you, take your [...]

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Give your advertising a mobile makeover…

WARNING: Remove any distractions before you read this post. It’s that IMPORTANT… With smartphone use increasing around the world,  major search engines are placing much more importance on mobile site optimization. With that in mind, we need to create ads that still grab attention, hold it,  and get people to take action. We just have [...]

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Here’s What Smart Advertisers Do When They Want to Galvanize Their Prospects’ Minds into ACTION…

Picture for a moment what it would be like if visitors didn’t leave your website soon after they arrived… or people didn’t throw away your brochures, sales letters, flyers or other marketing materials straight into the rubbish. Imagine how you’d feel if you were actually able to transmute their laziness and indifference and transform them [...]

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