Picture just what your life would be like if you had thousands of subscribers on your mailing list. You know it’s possible, because you’ve heard about so many others doing it. And yet every time you try, you barely get a few hundred…if that many.

Pretty soon you’re thinking that maybe it’s just not possible for you to get thousands of raving fans and customers.

Listen, I know what it’s like to have a low number of subscribers. See, it wasn’t all that long ago that I was trying to separate the fluff from the reality of getting people to sign up on my opt-in page. I can still remember how frustrating it felt to check my stats and see that only a few people signed up. Some days I just wanted to give up. The experience really took the wind out of my sails.

Sound familiar? But here’s where my story gets interesting…

Continue reading “Don’t Even Think of Putting up Landing Page Advertising Until You Read This…” »

Have you ever had a conversation with someone and they started to relive a bad experience that happened to them in the past (it could be a recent or distant memory)? It changes their whole physiology and tends to put you in a negative state as well.

Or how about if you’re selling something and you would like your prospective customer to forget about the competition?

Creating slight amnesia in these people can accomplish both these objectives (and plenty more such as creating false memories, changing people to more positive states, and getting confessions. Today we will just focus on getting people to forget something specific.

There are a many ways to make someone to forget, some of them overt (as used in therapy) and some of them covert (as in conversational hypnosis or sales). Here are a few of them:

Continue reading “Getting Others to Forget” »

Sometimes I come across landing pages that are so cluttered it’s almost impossible to find out what is really being offered. Then I come across other landing pages that aren’t really offering anything, just a non-descript, “Sign Up For Our Newsletter.” No benefits. No reasons why. Nothing compelling.

What you need to do is strike a balance between too much and too little.

What’s your landing page like? Is it “too quiet” or “too loud”? Can you strike a balance between the both? How do you want your visitors to feel when they come to your landing page? Delighted? Surprise? Hope? Can you do that in the simplest way possible?

When we modeled successful landing pages, we came up with three elements that are on every one:

  1. Very light on graphics. The most successful had graphics for what they were offering, an ebook cover for example, no stock photos of people (too distracting and they don’t make a point).

  2. Just enough copy to get them to sign up. Add some psychological motivators like NLP Language Patterns. And since what you are offering should be something for free, you don’t need pages and pages of copy as you would selling a $997 course.

  3. A form where they can put in their first name and email address. Asking for more information, especially last names, addresses, etc., generally reduces response.

Simple. Effective. Smooth.

Now that you’re at the end of this post, you’re just minutes away from the feeling of calm motivation as you visualize what your perfect landing page will look like. It’s the first step.


Cause People to Hallucinate like Milton Erickson

In NLP we have something called “Future Pacing.” In a therapeutic context, it’s where therapists or coaches get their client to imagine what life would be like after an NLP technique (such as the Swish Pattern) has been used. In a sales context, it’s where the salesperson gets the prospective customer to imagine actually using [...]

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How to Write Landing Page Copy in 10 Minutes

Writing short, very persuasive copy QUICKLY for a landing page is a quite a problem for many marketers. Fortunately, however, these individuals and small business don’t have to suffer from brain-freeze and the blank white screen-of-death once they know how to knock out compelling copy, the kind of copy that turns visitors into subscribers and [...]

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Getting Prospects Emotionally Involved

In Copywriting and Sales 101, we learn that people buy on emotion (but convince themselves with reason and logic). The usually way to excite the emotions and get someone to buy is by making a big promise, piling on additional benefits and then backing it up with proof (like satisfied customer testimonials for example). And [...]

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Change the Direction of Someone’s Thoughts

I’d like to show you a language pattern that can help you in several ways. If you’re selling something and your customer has an objection, you can use this pattern to get him or her off the objection and onto the benefits. If you are debating someone and they are stuck on a point you’d [...]

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Mesmerize buyers…create buying trances in prospects…

Finally available: Listening to this recording you will discover how YOU can get people to buy from you using the latest neuro-marketing techniques (and a couple of oldies with new twists). Get the audio here.

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Generating Useful Parts in People

Here’s a technique you can use to alter someone’s personality. It’s called, “Embedding a Part.” It’s quite easy to use and very effective. If you have done any studying of NLP, you would have come across the concept of internal “parts.” These parts can affect your mood, beliefs and behavior. Parts can be good or [...]

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Creating Great Expectations in Your Prospects

If you think that just stringing a bunch of NLP language patterns together (A.K.A. “stacking”), you will be able to persuade somebody to your point of view or action quickly and easily,… You’d be quite wrong. In fact, what you need to do—and here is where NLP language patterns can help immensely—is to change a [...]

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